The season opening in Caldaro is celebrated with party flair and elegance.
Kaltern’s image is undoubtedly linked to the quality of its wine – the Kalterersee wine. The most important and most effective marketing measure we’ve targeted on is to fill the wine solely using standard 7/10 litre bottles, even if it is still a much disputed issue.
In all the partner businesses a selection of Kaltern's best wines will be served, only in the appropriate wein.kaltern glass.
Every partner business garantees to offer at least seven different wines, which were produced in Kaltern. Two thirds of those are various white- and red wines, while one third are authentic Kalterersee wines.
Kaltern's wines are marked and highlighted well in an appropriate section of the restaurants' wine lists.
Self-confidence and wine knowledge are important skills all the staff members have got to achieve. Therefore everybody who works in the partner businesses of wein.kaltern regularly attends trainings and further education.